An online shop has to be light on the eyes and minimalistic in its design. That’s why the Nova Moda site design uses light colors, a strong presence of blank space, and soft, think strokes.
To complement the summer theme, we used floral colors, elegant and light font. The product gallery features street photography to create a unique and whole look for the site, presenting a variety of patterns, styles, colors, and lights. The recurring tarte pink color was chosen to balance the dark colors of the street photography and the light color of the overall design. The Shop section allows shoppers to filter by price and category, for quick and convenient selection.