Our goal was to present AquaCare’s profile as a clinic that provides care for the whole family. We wanted to highlight that this firm cares about the clients and their comfort just as much as about delivering the right services.
We created a light and friendly design by contrasting calm white and navy colors with elements of bright pink, blue, and orange. In creating AquaCare’s new logo, we considered how it fits in with our design scheme. Our first version, seen on the top right, we found to be too delicate, with the lines being too thin. It didn’t stand out enough, and looked flimsy in small format. In the end, we tailored it to the site’s playful design scheme with the use of bold, curved strokes and sans-serif capitalized text.