In the design of the Skyscape Insurance site, we wanted to create a stark, strong, and memorable image that would relay the importance and symbolism of life insurance.
The landing image is a shot of the Grand Canyon, representing the opportunities life has to offer, and which any person should feel the freedom to enjoy. We used a solid dark green for the logo, to complement the richness of the photograph. Our first version was an oak tree, but we found it did not fit the bold feel of the site. So we changed it, and gave it a more modern feel, using abstract brush strokes, which could really symbolize anything from free flight to the strokes of creativity.